Title Registry Information

Adobe’s NEW Content Credentials

Understanding Content Credentials: Building Trust and Transparency Online

Content creators, rejoice! There’s a new tool to fight misinformation and get recognized for your work: Content Credentials.

What are Content Credentials?

Imagine a digital label attached to your creations. This label, called a Content Credential, holds extra information you embed directly into your content. It’s tamper-proof, meaning no one can alter it without detection.

Why Use Them?

Content Credentials offer a win-win situation:

• For You: Showcase your creative process, share contact details, and ensure you get credit when your work is shared. This helps fight misinformation and builds trust with your audience.
• For Viewers: Gain valuable context about the content you see. You can learn who created it, how it was made, and even if AI tools were involved. This empowers you to make informed decisions about the information you consume.

How Do They Work?

Think of Content Credentials as a backpack for your content. This backpack holds details like your name, editing history, and even usage preferences. It stays attached to your work wherever it travels online.

Here’s the cool part: if your content gets edited multiple times, each edit creates a new “stamp” in the backpack. This builds a version history, allowing viewers to see the evolution of your work.

Benefits for Creators:

• Get Attribution: Ensure you’re recognized for your creations, even if they’re shared widely.
• Control Usage: Specify how you’d like your work to be used.
• Connect with Viewers: Share contact details like social media handles.
• Transparency with Generative AI: Flag if your work involved AI tools.

Real-World Examples:

• Photographers: Embed details about image capture, editing, and ownership.
• Artists: Showcase your creative journey and preferred usage terms.

Storing and Recovering Content Credentials:

There are three ways to store your Content Credentials:

• Embedded: This keeps them private but increases file size and makes them vulnerable if shared online.
• Cloud Storage: Reduces file size and allows recovery using a tool called Verify.
• Public Cloud: Adobe offers a separate cloud storage option for your Content Credentials.

The Future of Content Credentials

Content Credentials are still evolving, but they hold immense potential for building a more transparent and trustworthy online space. As platforms adopt this technology, creators and viewers alike will benefit from a richer and more reliable content experience.

Oct 10, 2023 – Original Article Adobe.com

https://helpx.adobe.com/creative-cloud/help/content-credentials.html