Content Authenticity Initiative
Unveiling the Truth Behind Your Content: The Content Authenticity Initiative (CAI)
The internet is flooded with digital content, but how can you be sure it’s genuine? The Content Authenticity Initiative (CAI) is here to help. We’re a collaborative effort fighting misinformation by adding a tamper-proof layer of history to your photos, videos, and documents.
Building Trust Through Open Collaboration
We champion open-source development and cross-industry collaboration to create a universal solution for digital content provenance. Our work seamlessly integrates with tools from various companies and adheres to the technical standards set by the Coalition for Content Provenance and Authenticity (C2PA).
Empowering Creators: Control and Choice
CAI empowers creators with control over their content. Here’s how it works:
- Creation: Using cryptographic hashing, we create a verifiable fingerprint of your content and its metadata, ensuring it hasn’t been unknowingly altered. You choose what information to attach, from creator attribution to remaining anonymous. Privacy and security are paramount, especially for photojournalists and other vulnerable creators.
- Editing: Made edits in Photoshop? No problem! Secure capture metadata is preserved and updated with a history of all alterations, providing a transparent record of changes.
- Publishing and Sharing: Partnering with news organizations, CAI ensures secure capture information and editing history are preserved throughout the publishing process, seamlessly integrating with content management systems (CMS). Even when shared on social media, CAI metadata remains intact.
- Viewing: As a content consumer, you gain access to valuable historical information. Visit the Verify site and use CAI metadata to view a content’s journey, helping you make informed decisions about the information you encounter online.
A More Transparent Digital Future
CAI is paving the way for a more trustworthy online space. By giving creators control and empowering viewers with information, CAI helps us navigate the digital world with greater confidence.
https://contentauthenticity.org/