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Google Digital Watermarks

Google Watermarks Its AI-Generated Videos and Text for Transparency

Google Takes Aim at AI Misinformation

Google is introducing digital watermarks for its AI-generated content, including videos and text. This move aims to increase transparency around the origin of such content and combat potential misuse.

What’s New?

• Video Watermarks: Videos created by Google’s new Veo model will be watermarked using their SynthID system.
• Text Watermarking: SynthID will now also watermark AI-generated text from Google’s Gemini model.

SynthID: The Invisible Tag

SynthID, launched last year, embeds imperceptible watermarks into AI-generated content. These watermarks are invisible to the human eye but can be detected by AI tools, allowing platforms to identify AI-made content.

Why Watermark AI Content?

• Combating Misinformation: As AI-generated content becomes more realistic, watermarks can help prevent its deceptive use in spreading misinformation.
• Transparency for Users: Knowing if content is AI-generated empowers users to make informed decisions about the information they consume.

An Industry-Wide Effort

Google isn’t alone. Platforms like TikTok and Meta are also implementing similar AI detection tools to label AI content within their apps.

The Challenge: Is Watermarking Enough?

While watermarks are a crucial first step, researchers have shown they can be bypassed. Developing more robust methods for identifying AI-generated content remains an ongoing challenge.

The Road Ahead: Building Trust in AI

Google’s watermarking initiative signifies a move towards a more transparent digital landscape. By working together, tech companies can build trust in AI and prevent its misuse for harmful purposes.

https://www.engadget.com/google-expands-digital-watermarks-to-ai-made-video-175232320.html?